Stop managing spreadsheets. Start growing your brand.

Araka handles orders, inventory, claims, expenses, and freight — so you can focus on growing your brand. Built for CPG companies.

You
How are my pistachios doing at Whole Foods?
A
Strong quarter — velocity up 22% over last quarter. You're on pace for $57K in pistachio revenue. I also noticed 3 new UNFI deductions totaling $4,200 — 2 look disputable based on your shipping records. And there's a PO from KeHE that just came in via email — already extracted and ready for your review.

How Araka Works

Connect your accounts and Araka starts running your operations alongside you.

Connect
Link your email, bank, and distributor accounts. Araka learns how your business works.
Understand
Araka reads every email, knows every order, and tracks every dollar.
Guide
Get clear recommendations in plain English — what to do, why, and what it costs.
Run
Araka runs your day-to-day operations so you can focus on growing your brand.

One System to Run It All

Everything you need to run your CPG business, in one place. No more juggling 12 different tools.

Email Intelligence

AI reads every email, classifies it, extracts POs and deductions, and takes action automatically.

Order Automation

PO to delivery — fully automated. Self-correcting extraction, freight quoting, EDI, warehouse notifications.

Multi-Warehouse Inventory

Track stock across 3PL, Shopify, and Amazon FBA. Shelf-life tracking, transfers, and reconciliation.

Deduction Analytics

AI extracts deductions with Vision OCR. Analytics dashboard with trends, aging, and recovery recommendations.

Broker Performance

Score brokers by territory, track activities, schedule reviews. Brokers get their own portal.

Trade Promotions

Plan TPR, scan-backs, demos, and display programs. Track budget vs. actual spend.

Supply Chain Visibility

Track product flow from production to consumer. Sell-in analytics with customer and product breakdowns.

Expenses & Banking

AI categorizes receipts. Connect banks via Plaid. Sync everything to QuickBooks.

Document Management

Upload, AI-classify, and track expiration dates. Link documents to orders, claims, and shipments.

AI Business Assistant

Ask any question in plain English. Araka queries your data and answers instantly with charts.

Retail Analytics

Import Nielsen data to track velocity, distribution, and pricing across markets.

Full Automation Pipeline

Email sync, classify, extract, create orders, accept, quote freight, book — all hands-free.

Real Results

“I used to spend half my day on order entry. Now Araka handles it and I focus on sales.”

45 min → 0

Per order — email to confirmed, hands-free

“Araka found $18K in invalid distributor claims we would have missed.”

$18K recovered

Identified, disputed, and resolved

“I just ask Araka how the business is doing and get a real answer.”

3 second answers

Revenue, cash flow, inventory — no spreadsheets

Built for CPG Economics

No per-seat pricing. Scales with your revenue, not your headcount.

Starter
$299/mo
For brands up to $5M revenue
  • Email processing & PO extraction
  • Order management
  • Basic reporting & BI
  • Single warehouse
  • 2 user seats
Growth
$599/mo
For brands up to $20M revenue
  • Everything in Starter
  • Multi-warehouse inventory
  • Distributor claims management
  • Broker tracking & commissions
  • Bank reconciliation
  • 10 user seats
Scale
$999/mo
For brands up to $50M revenue
  • Everything in Growth
  • Multi-manufacturer management
  • Advanced ML forecasting
  • Trade promotion optimization
  • API access & EDI
  • Unlimited seats

Connected to your entire stack

Araka integrates with the tools CPG brands already use.

Microsoft Outlook
Shopify
Amazon FBA
QuickBooks
C.H. Robinson
Echo Logistics
SPS Commerce
Plaid
Nielsen
OpenAI

Ready to run your business better?

Join the private beta and see how Araka can help you run and grow your CPG brand.